anzerotti

#Performance · #Search visibility · #AI visibility

Your website is already being scored SEO crawlers, ranking systems, PageSpeed Insights, accessibility scanners, and AI systems all evaluate your public pages. .

Search engines rank your site on load speed, page structure, and how clearly it states what you do. AI assistants decide whether to quote it. Panzerotti reads the scorecards from the outside: one URL, no IT lift, the exact page element behind every number, and a fix plan for what falls short.

First scan Minutes
Starts with 1 URL
IT access Not needed
Request an audit See the audit checks
Already scored

Public pages now feed search and AI answers.

The scoring is already happening. Crawlers, search results, and AI systems read whatever your public pages give them.

A redesign without a before-score leaves no clean comparison for later fixes. The first audit creates a timestamped baseline: the comparison point every later fix is judged against.

Where this usually shows up

  • Slow or unstable pages. Performance tools see delays before a buyer, crawler, or answer system reads the page.
  • Facts without structure. Headings, schema, links, and copy do not make the offer easy to extract.
  • Unclear next steps. The page may describe the business but still hide the enquiry, booking, or contact path.
Pages

What crawlers and answer systems can see without a login.

Signals
  • URLs
  • titles
  • headings
  • schema
  • copy
  • links
  • speed
Score

A score reading taken before fixes or redesign work starts.

Audit, fix, rescan

Measure first. Fix what matters. Rescan.

First we measure the public site. If you continue, we fix the items we can stand behind and re-measure.

Audit

The baseline.

The scan reads your site like a first-time crawler, covering performance, technical SEO, and AEO. Each issue is tied to the element that triggered it.

  • Performance
  • Technical SEO
  • AEO extraction

Fix

The fix.

If you choose to continue, we turn the findings into a short fix list and implement the agreed items.

  • Schema markup
  • Content structure
  • Performance fixes

Rescan

The proof.

We re-run the audit checks and diff the scores: what changed, what remains, and which fixes held up.

  • Same checks
  • Changed findings
  • Remaining gaps
Sample finding Technical SEO · Site-wide
What we found

There is no sitemap.xml. A request to /sitemap.xml returns 404 and robots.txt has no Sitemap: line, so crawlers have no map of your pages.

The fix

Publish a sitemap.xml listing your key pages and reference it from robots.txt with a Sitemap: line.

AEO

What the AEO check asks.

AEO (Answer Engine Optimization) checks whether an AI system can find each important page, extract the facts, identify the offer, and see a next step. Each failed check becomes a fix item tied to the page element that failed it.

01 Gate

Find.

Can crawlers reach the page and its important links?

02 Gate

Read.

Are names, offers, proof points, and contact paths written in extractable text?

03 Gate

Understand.

Can the page make the category, audience, and offer clear without brand context?

04 Gate

Recommend.

Is there a visible next step a system can cite, such as an enquiry, booking, or contact path?

Step 01

Authorize

Send the public URL and written permission to test it.

Step 02

Scan

We run performance, technical SEO, and AEO checks against your live URL.

Step 03

Baseline

You receive scores, source URLs, and the page element or phrase behind each finding.

Step 04

Fix and rescan

We agree the fix list, implement the selected changes, and re-measure against the baseline.

Request an audit

Start with one public URL.

Send a URL and we will confirm whether it fits the external audit. If it does, the first deliverable is a report covering performance, SEO, and AEO findings.

Request an audit