anzerotti

Your website is quietly taxing every sale.

Google charges you more per click. AI assistants recommend someone else. The tax is invisible until you measure it.

Panzerotti finds the leaks, fixes the ones that pay back, and proves the savings with a rescan.

One public URL. No rebuild. No IT access for the first scan.

What we do

Measure. Fix. Prove.

Nothing rests on our word. Every fix is judged against the same numbers you started with.

Measure

The baseline.

One public URL, scored in a single scan. You get a grade and the leaks costing you the most.

  • Ad efficiency
  • Search & AI visibility
  • Conversion path

Fix

The payback.

A short list you approve. We do the ones that pay back — no rebuild, no disruption to your team.

  • Highest-value first
  • You approve each
  • We implement

Prove

The proof.

We re-run the same scan and show the difference in black and white: what moved, and what it's worth.

  • Same measurements
  • Before vs after
  • The number decides
Why now

The rules changed while your site stayed the same.

Google now prices ads on real-world site experience, and buyers increasingly ask an AI assistant before they ask you.

Per-click

Google rates slow ad-landing pages worse and charges more for the same click — a penalty on spend you already commit.

Google Ads — page experience
+357%

Year-on-year growth in traffic referred by AI assistants — the channel you're not yet visible in.

Similarweb
4.4×

AI-referred visitors convert better than search visitors — being the store the assistant names is the new front page.

Semrush, 2025
The proof

We measure the same thing before and after. You watch the number move.

Every fix is scored against your baseline, so the result is a difference you can see — not a claim you have to trust.

Optional: connect Google Ads read-only — we see the bill, we can't spend a cent — and the estimate becomes the exact figure measured on your own account.

Get your scorecard

Get your CEO scorecard.

Send one public URL. We'll return your baseline grade and the three leaks costing you the most.